Today I am revisiting my “5 reasons why you should vote for me” series and putting reason #2 out there. So here it goes.. In addition to my reach and command of social tools, I am a holistic marketer and business person. I have been studying marketing my whole life, having obtained a BS in Commerce from the McIntire School of Commerce at UVa and an MBA with a marketing focus from Robert H. Smith School of Business (you can view my LinkedIn profile here). That means very little, but what’s important is that I have a vast understanding of the marketing mix, and how it fits into operations of the company. On this blog, I have started and will continue discussing issues pertaining not only to social media in wine, and Murphy Goode in particular, but also how social media efforts will fit into the overall marketing approach. Check out my posts on distribution and targeting and messaging.
In short, I don’t tweet and blog in a vacuum, but rather use social media tools to reinforce and support a marketing strategy to reach a desired demographic. If you support this view, please vote for me here