Brian Simpson spills his wine preferences

I had a chance to catch up with Brian Simpson from Roger Smith Hotel during Internet Week in NYC last week. Roger Smith Hotel is THE social media hotel in NYC – it has carved out quite a niche for itself with its friendliness towards the local Twitterati – and Brian is to blame for most of it:)  Roger Smith hosts many of the NYC social media events and often boasts Twitter-only food and room specials. And of course, it has quite a bar (Tip: I filmed my AReallyGoodeJob video there!) – if you have a chance to go, please ask bartender Peter to make up a drink for you – trust me, you won’t be disappointed!

Check out what Brian had to say about his wine preferences. Do I sense a bit of an East-Coast vs. West-Coast wine-petition? 🙂

Published in: on June 9, 2009 at 12:56 am  Comments (1)  

Bacon Otaku

I tweeted a couple of times today about Bacon, which always gets a ton of response. As I monitor the Twittersphere, the two foods that come up most often are bacon and cupcakes. Not only are there a plethora of chatter about the two foods, there are also multiple #bacon bots that follow you and interact with you as soon as you mention this greasy, yet delicious food. I even received this recipe that incorporates not one, but both foods (via user @baconinja) It seems that, especially on Twitter, there is a ton of conversation about and loyalty to these quirky foods. I am still baffled by whether Twitter users are just more into bacon and cupcakes than the general population, or if my view is just extremely skewed, due to the specifics of both groups (online and offline) that I participate in.

In any case, as a marketer, I always think about what generates buzz and instills loyalty. Bacon and cupcake aficionados are quite staunch fans, and every time I think of them, I can’t help but think about Seth Godin‘s “Purple Cow.” In this book, Seth talks about Otaku, people who are more or less obsessed with a certain product, hobby or topic. Originally, Otaku (of Japanese origin) referred to Anime aficionados, but it has been somewhat adopted outside of that realm. Godin posits that certain foods, such as hot sauce, inspire Otaku-like behavior, while others don’t.

If someone can tell me why bacon and cupcakes inspire such passion (other than being sinfully delicious), I am all ears. I would also love to hear from marketers some success stories on how they built a passionate community around a fairly mundane product or brand.

P.S. I feel that wine, especially wine tasting, also inspires loyalty and a lot of passion. Other than the obvious lifestyle benefits of being a “social lubricant” and enhancing coversations at the dinner table (especially with a really good bottle), people who are good at tasting wines seem to belong to a close-knit group that is rich in its own traditions and even vocabulary. Wine tasting is an art, and the people who are good at it, have committed time and resources to learning how to be good at it, and I think that’s where the passion comes from. For the rest of us, while the fine art of wine tasting is aspirational, enjoying wine is open to all.

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Published in: on June 3, 2009 at 5:26 pm  Comments (3)  
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In case you run out of ice…

Did you know that you could use dry ice in cocktails? Seriously! A fellow techie Rob Faludi certainly knew that and displayed his martini making prowess at the Barcamp NYC 4 event on Saturday. Here is a video of him demoing his invention at the Apple Bar afterparty on Saturday.

Vodpod videos no longer available.

more about “Dry Ice Martini!“, posted with vodpod

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Published in: on June 1, 2009 at 1:12 pm  Leave a Comment